The Yellow Tail wine label redesign celebrates the theme of “time together,” reflecting the family-owned brand’s core values. The first label features a warm, illustrated style that evokes a sense of wholesomeness and shared moments with loved ones. The second label, inspired by a Polaroid photo, offers a playful, modern twist, emphasizing the fun, lively energy of gatherings with friends. While distinct in approach—one nostalgic and intimate, the other vibrant and celebratory—both designs capture the essence of togetherness, showcasing wine as a centerpiece for connection and joy.