The rebrand of Integral Yoga Institute emphasizes harmony and flow, both in yoga practice and design. Through its soft-edged, abstract letterforms, the visual identity conveys a sense of calmness .The abstract logo forms represent letters that fluidly transition into shapes reminiscent of bodies moving through a yoga flow. When rearranged, they morph gracefully, mirroring the dynamic transitions of yoga poses. This concept extends to the branding stationary, where the forms are presented horizontally. The color palette, featuring a calming earthy green and warm beige tones, reflects the grounding and restorative qualities of yoga, evoking a sense of natural balance and tranquility.